Friday, April 15, 2011
sexism at goodyear
In a 1960 commercial GoodYear was advertising their new GoodYear Double Eagle Tires which carry their own spare inside the tire! The "spare tire in the tire" is a smaller tire placed on the inside of the biggerprimary tire so when a flat occurs no changing would necessary because it would just continue to ride normally. In the commercial it shows a woman driving a car and having a flat tire then walking off to a pay phone. This is implying cannot change a flat tire also with the phrase "When there's no man around" saying that only men will be able to change tires. This was unfair to the women because there were probably some who actually did know how to change a tire.
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